When growing, you always compete against time and rapidly changing market realities. You will need tools (technology) that are easier to obtain and set up to help you keep the costs, dependencies, and risks down.
Zoho helps achieve all of the above by providing a unified platform that allows the tech and data to remain internal and easier to manage. At the same time, the talent and growth expertise can be outsourced.
With Zoho Creator, for example, non-IT teams with little to no development background can build apps to automate complex processes and scenarios that otherwise need to be outsourced to build. We have seen customers achieving up to 10x productivity in building apps using Creator instead of PHP or Node. JS.
It is worth noting that such apps can then easily consume and process data coming from the CRM, Campaigns, or Books and then push the output to other (internal or external) services. Users can also visualize data and turn it into digestible information within Creator, or on Analytics, among other things.
Globally, we’ve seen an average of 15% to 30% growth in the usage of these apps in 2021 alone, compared to the previous year. Interestingly, these numbers jump to 20% to 40% growth in the same timeframe. Looking at our growing number of 75 million users, these growth numbers indicate an increased focus of organizations in bringing in such capabilities in-house and investing in the right tech and skills.